Brand Vibe is a 360° marketing agency specializing in strategic outdoor branding, DOOH advertising, event activations, and digital integration. We craft immersive brand experiences that connect emotionally and visually with audiences. From billboards to brand storytelling, our approach is rooted in innovation and impact.
The Challenge: Branding the World’s Largest Craft Store
When Aarong, Bangladesh’s most iconic lifestyle brand, set out to launch the world’s largest craft store in Dhanmondi, they envisioned a brand presence as monumental as the outlet itself. At 60,000 sq. ft. and spanning eight floors, this flagship destination needed bold and beautiful branding that echoed Aarong’s legacy of craftsmanship, culture, and innovation.
That’s where Brand Vibe stepped in.
Our Execution: Branding That Moved with the City
We designed a comprehensive 360° branding approach that made Aarong’s presence in Dhanmondi unmissable—both day and night.
✅ Flag Branding on Mid-Pole Islands
We installed elegant flag branding across strategic mid-pole islands surrounding the flagship location. These high-visibility flags were not just aesthetically aligned with Aarong’s identity, but also made from eco-friendly materials to support sustainability.
✅ Bridge Banner Takeovers
To further dominate the Dhanmondi skyline, we executed bridge banner branding across key routes leading to the store. These large-format visuals turned everyday commutes into brand moments, reinforcing the significance of Aarong’s expansion.
✅ 27 Digital LED Billboard Activations
With a strong focus on DOOH (Digital Out-of-Home) advertising, we activated 27 LED billboards across Dhaka, especially in high-traffic zones like Dhanmondi and Gulshan. These vibrant displays carried synchronized content celebrating the launch, creating both awareness and excitement city-wide.
Our Presence on Opening Day
Our team was actively present on the grand launch day, ensuring all branding touchpoints were flawless and seamlessly integrated. From the first flag to the final billboard flicker, Brand Vibe stood behind every detail of this monumental achievement.
A Milestone for Aarong, A Moment of Pride for Brand Vibe
Branding the world’s largest craft store isn’t just a project—it’s a legacy. For us at Brand Vibe, this was more than just a campaign; it was an opportunity to collaborate with a brand that defines Bangladeshi craftsmanship on a global scale.
Looking to Amplify Your Brand with Outdoor Impact?
Whether it’s LED billboard advertising, flag branding, or full-scale DOOH strategy, Brand Vibe is your go-to partner for making your brand impossible to ignore.
Get in touch to start your next big brand journey with us.
